The web is growing more than ever, with more & more businesses launching a website to target customers online. Today, there is hardly any business owner who doesn’t have an online identity. But unfortunately, for a large number of business owners, getting a great website is just more than enough to fetch revenue online. However, what they fail to understand is the importance of getting their business discoverable on search engines, without which their online presence is worthless. That’s where the role of SEO comes in.
What exactly is SEO??
Search Engine Optimization is basically a technique used by webmasters to optimize their website in order to gain organic search rankings on popular search engines like Google, Bing, and Yahoo for search queries made by people who want to avail any service, buy any product or simply seek some information on the web.
The concept of search engine optimization is not new. In fact, it has been around since mid-1990s, when the first search engines were introduced. But earlier, since there were less no. of people opting to take their business online, the competition was considerably less and all webmasters had to do was to submit the address of a page, or URL to get their website indexed by search engines. But now the scenario is altogether different. With tonnes of websites flooding the web & competing for topmost rankings, the traditional SEO tactics don’t just work. To stand out amongst your competitors, you need to strategise a plan that proves successful in fetching good traffic for your website & eventually helps in raising money for your business.
If you’re still wondering what I’m talking about, let’s take an example, say, from the perspective of a person who searches the web to buy food online via Google. Probably, he or she will end up entering “buy food online” in a search query, or “buy food online in [some place]”. What exactly, Google return is only 10 organic results or some paid advertisements on the top & right of the page. But is there only 10-15 websites offering food online?? No, there are numerous. But do you think a person would really care to look past the first
page of Google?? 99% of the people won’t and make an order on the first page itself. Look, how important it is to be visible on the first page itself or else your investment in getting a beautiful website is just a sheer wastage of your hard earned money, valuable time & efforts. This is why everyone owning a business online must take SEO in account parallel to the website development. Again, one should completely avoid outsourcing the project to a digital marketing agency that still practices traditional SEO tactics that are outdated. Today SEO is more than just incorporating keywords & adding Meta tag information. Everyone does that. But intelligent SEO tactics is what that will distinguish you from the rest and make you stand out in the crowd of so many people having their online presence on the web.
While there are already some very well-know SEO strategies out there on the web, I tried to put forth some out-of-the-box SEO tactics that most of you might be missing while optimizing your website. Here we go with the top 4 techniques that can help bring more traffic to your website & eventually skyrocket your ROI.
Strategy 1 – Use long-tail specific key-phrases instead of keywordsTo target more impressions on your site & eventually avoid cut-throat competition, you need to research right keywords relating to your business. Incorporate key-phrases instead of keywords that people are likely to search for when they query something on the web.
For e.g If you own a clothing business that sells dresses for kids, the first keywords that pop up in your mind are “clothes” or “dresses”, which are too easy to have thought by your other competitors. Instead, you should opt for something which is very specific by putting yourself in the place of your customers who are likely to look for a product online. From the perspective of a potential customer, you will figure out that key-phrases like “buy clothes for kids” & “buy dresses for kids” will be more appropriate. Remember, keyword optimization is the first step & if you go wrong here itself, your online business will be dead.
BONUS TIP - Research key-phrases relevant to your business & rightly to boost your visibility in search results
Strategy 2- Periodically update fresh content on your website
Pleasing search engines is not that easy. You need to get fresh content for your website with appropriate placement of right & relevant keywords in perfect density. This is because website content is the most important thing that stands your chances of ranking higher in search engine results. Google values informative content that it feels can leave a good impact on people. Additionally, you can also set up a blog that brings traffic directly to your website by making a content calendar & regularly post informative content via engaging write-ups.
Bonus Tip – Always get engaging content for your website that explains your offerings clearly & precisely keeping in mind the target audience.
Strategy 3 – Create a Sitemap for your online presence.
A sitemap is basically an HTML/XML webpage that lists all the pages on your site and is necessary to provide search engines with detailed information about the content of your website. Search engines crawl & index websites via programs called spiders to deliver content in response to search queries made by people on the web. Without a sitemap, indexation will be delayed & you’ll be invisible to the audience out there looking for you. So, all your SEO efforts will go in vain.
Bonus Tip – If you have a website on the most popular CMS – Wordpress, you can automatically get a sitemap created by installing a plug-in called Wordpress SEO by Yoast.
- Also Read: Top 6 Most Popular Search Engines
Yes, you heard that right. Incorporation of social media signals via introducing widgets of popular networking websites like Facebook, Twitter, Linkedin etc will earn you traffic on your website. This is what we usually call as – off page SEO , wherein you are using social networks to gain traffic via earned media.
Strategy 4 – Include Social Media Signals to pull more traffic
Benefits of social media integration are numerous. Some of which include – increased visibility, increased traffic, improved search engine ranking & the most important one is online reputation that will establish your niche amongst your prospective leads & customers.
Bonus Tip – Get beautiful social media widgets designed for your business & integrate them at appropriate positions in your website. Also, encourage people to share your content & build strong online relationships to educate them about your brand
To summarise, SEO is not a piece of cake that one can have so easily & gain top rankings overnight. It needs constant & considerable amount of effort to stick to the ethical SEO techniques and implement them intelligently. If your online presence is also invisible to your target audience, you can get professional services from Dean Infotech & drain all your worries on us. We have a panel of expert SEO professionals who’ll take care of your online business at competitive pricing.