Best Magento Edition for Your Ecommerce Website

Tuesday, May 19, 2015


Is it straight forward call to come to a decision between associate degree annually paid edition of Magento referred to as Enterprise and a free edition referred to as Community? it's very a troublesome decision to decide on between the 2 as a result of once folks point out Magento Community and Magento Enterprise; the primary factor that pops in our mind is to require advantage of the free version over the paid version. The key location of this comparison isn't to select up the smallest amount feature edition of Magento and customise it to fit your needs, however to pick out the proper edition that happy the most goal of your on-line businesses.

Role of Website Development Company For Businesses

Difference B/w Magento Community & Magento Enterprise




If you're designing for a startup on-line store, you'll simply choose to select the Magento Community edition, that may be a free version, however if you're going to run your on-line look on a rather extended scale, then it becomes vital to understand the precise set of options and edges of each these editions to decide on the one that fix your business. Magento has already withdrawn its Go edition for shifting its focus entirely towards the betterment of its Enterprise and Community Editions, that square measure employed by over 220,000 retailers and square measure still growing. however the most concern is to decide on the foremost ideal edition among these 2 that meets your precise needs and assist you to develop your on-line store within the method you wish and might work the wants of your target audiences similarly. to assist you with right choice of Magento Edition, I'm reaching to offer you with the vital details of each Magento Community and Enterprise editions so you'll get convinced regarding your choice.

Magento Community:

Free is often sensible, right? however does one assume that the choice of developing your on-line store on the idea of investment solely can generate higher results for you. It’s faithful pay attention of your budget whereas endeavor a web business, however before choosing one thing free, it becomes necessary to understand the most options offered by this version. the most question that's asked by eCommerce retailers United Nations agency are attempting to choose what to decide on is: What do i actually get if I select free open supply Magento Community over paid Magento Enterprise version? Magento Community was created as free open supply version which suggests anyone will simply transfer this version while not paying something from their pocket.


However, there square measure some extra blessings that Magento Community offers to the shop house owners and retailers:

* There is no annual fee needed for exploitation this edition.

* This edition will simply be utilized by each developers and merchants for adding new options and in depth attributable to its easy interface and backend.

* You only have to be compelled to acquire your internet hosting, name, and a talented Magento developer to make and maintain your ecommerce store.

* It offers code level accessibility to the shop house owners, which suggests if you would like to alter the system, you'll easily do so.

* It comes with spectacular internet Services API that permits you to integrate with different systems handily.

* Magento Community is endued with over 7500+ extensions that produces easier for the shop house owners to reinforce their stores’ functionalities.

* This edition has mobile commerce theme that permits you to drive traffic to your on-line stores through the mobile platforms in addition.

* Multiple store is another additional benefit of exploitation Magento Community that permits the shop house owners to possess multiple stores with one common backend system for all.

* Additionally, Community edition of Magento conjointly comes filled with Multiple Store Views that offers users Associate in Nursing choice to see the website in several languages

* Magento Community has a powerful system that permits the shop house owners to make discounts on their on-line stores with free shipping and different remunerative.

The set of choices offered by this edition for making enticing discount and choices on the net stores are:

- Buy Item #1, Get Item #2 for five hundredth off

-Buy things #1 and #2, Get Item #3 for free of charge

- Buy Item #1, Get Item #2 for free of charge

- Free Shipping for Item #1

- Free Shipping for Orders Over $50

- Discount All things in class B by 100%

After discussing many blessings offered by free open supply edition Magento Community, let’s discuss the key options of another standard paid edition Magento Enterprise. It can facilitate in providing you with a transparent image of that of those 2 editions will specifically meet together with your set of needs.

Magento Enterprise:


Magento Enterprise is taken into account as a ascendible, high-performance eCommerce solutions for larger and quick Hermann Wilhelm Goring on-line businesses. With its enterprise category set of options, it helps you to make customized eCommerce answer.


Additional options that create Magento Enterprise a worthy selection over free Community version square measure listed as follows:

# Developing your on-line store on Enterprise edition helps you in handling massive catalogs of merchandise.

# Full page caching is another fascinating feature of Enterprise version that lacks in Community version. With this options, the shop house owners will simply produce static hypertext markup language based mostly snapshots for every page on their website. page caching additionally reduces the loading time of product pages.

# With this paid edition, you'll be able to simply roll back to the sooner version of your CMS page, class page or product page. Besides, you'll be able to additionally restore your yesterday’s info backup with this roll back feature.

# If you're probing for higher flexibility and quantifiability for your on-line store, then Magento Enterprise could be a sensible choice as a result of it makes development of ascendible on-line store abundant easier by separating the components and items of your on-line store on to completely different servers inadvisably.

# This version is bequeathed with improved tax calculation systems that enable you to make and manage tax rules and rates with ease.

# It additionally offers a additional efficient and quicker checkout flow than the free Magento Community version.

# You will retrieve work and website access permission and improved administrator roles with this edition.

Besides the advantages of Enterprise mentioned on top of, the paid version additionally offers the net retailers a secured payment bridge, that is amenable with the PCI security customary council.
After hunting the options and blessings of each editions, it depends upon you to settle on the one that matches your business and its goals. However, if you're a sort of one that likes to scrap things along to form them functioning, then the free Magento Community edition is a perfect possibility for you, however if you wish associate degree all-in-one package that's tuned with additional advanced options, then Magento Enterprise are going to be a much better match. If you wish to gift some additional blessings of those 2 versions, please share with US below.

How to Choose the Best Ecommerce Website Design & Development Company 

Get to know the features and differences of .NET and PHP

Tuesday, January 13, 2015

PHP website development is a very important feature of a website. The chief duty of PHP developer is to make available the website with an effective design for the institution among the thousands of websites on the Internet. Since, the internet world is vibrant with the websites, it is very hard to score a uniqueness in the web world.

To convert your viewers into customers, you have to put up something exceptional and special, which make it different from the rest of the websites. Here is where the role of a PHP website development company helps you to make a website that is very appealing and attractive. The developer understands the requirement of making a website that caters to the viewers that the website desires to goal.

The developer has to be extremely good at their jobs and also created in preparing a website. The developer has to be familiar with all the qualities of building a website. He should be familiar with how to take a title-holders website to another level of success. A website company should know how to take care of the manufactured goods and services that he wishes to sell on the internet.



Differences of .NET & PHP

The website is like a child. It is very important that you take care of each minute and small thing to make your website successful commercially. Despite the fact that, you will have to make some enormous investments in designing but the final manufactured goods will definitely have amazing consequences for your web. Collect as much information you can to your website visible on the net.
Always keep in mind, that your clients want something that is appealing and catchy  they have a wide range of alternatives to select from the Internet.

The internet is your earning resource, either you can make your personality or you can even break it. One has to struggle very hard to take care of things on the internet. Every day a new technology begins and one has to open to settle into the most recent technology. In particular, the web world is overflowing with new equipments and tools. One has to be updated with the most recent modifications in the web world for the most excellent feedback and rewards.


Starting from the usage of prints, colors, fonts, logo, schemes, designs the web developer has to have an exclusive move towards in creating a website. The developer should be familiar with each and every method in understanding the mantra of victory for the business.
                       
There is no shortcut regulation in developing a website if you want to garner with 100% good results and make your judgments carefully. To make sure about customer satisfaction you have to do each and everything that attracts a visitor and turns him or her into a customer. Not just by becoming a customer, but a trustworthy customer.

Now let’s know why there is at all times a problem while selecting between.Net and PHP, also know the difference between PHP and .Net.

.Net and PHP both are said to be the most alternative technologies and for the developers changing from .Net to PHP construction or vice-versa is a topic of consideration. The answer for why so is mentioned below:


When it is about increasing active web functions and characteristicprosperous web solutions, ASP.Net and PHP are two of the most ideal tools. Both tools are practiced to construct difficult websites and web functions be it corporate, commercial or even personal use purpose.

PHP is more of a growth language, it is scripting language to be specific such as XML, WML and HTM with significant dissimilarities while the ASP.Net is a group of technologies incorporated in the.Net Framework, that offers strong, event-driven, active and training pattern to create the web solutions.
 PHP majorly relies upon scripting context, whereas the .Net depends on a powerful and well-built OO context.

Below you can take a look at a few important tips that can bring into view some variations between PHP and.Net.

• Compiling: - Compiling is supported in.Net with animatedly and in PHP, set is backed and can also be run as an executable.

• Coding Language: PHP supports just C++, C and some of the OOP theory while the Microsoft tool supports more above twenty-five languages such as Visual Basic, .Net, C++ and many more.

• External Elements: The Zend engine is an open-source and can be modified manually in PHP however, in ASP.Net backs for Component Object Model elements and native C libraries.

• XSLT/XML: PHP backs in XML/XSLT attach packages, whereas the Microsoft backs XSLT, XML DOM confirmation and allows the light stream-oriented studies for the XML Docs.

• XML Web Solution: PHP is well-matched with the web solutions supported on Apache AxisEngineother, whereas ASP.Net web solutions can be merely available with the help of extensive and wide support.

• Threading: When PHP permits the developers to have a good threading form, the Microsoft Tool presents methodical support.

• Debugging: PHP does not permit the developers to have complete broad clearing up the other 3rd party goods are easy to get for debugging, whereas ASP.Net consists of debugging hold up, it's an advantage that Microsoft framework presents easy debugging of pages whilstimplementation.

• Code Recoverable: The developers can have server controls, user controls,custom classes in a framework specific manner. And include files, whereas PHP permits only user definite capability and functions to write custom courses in context particular mode.

ASP.Net is not able to run on numerous stages that keeps it bound to some limited systems. Some of its fresh editions are not advanced and are able to run on numerous platforms. However, PHP runs on several platforms both on Linux, Apache and even on Windows IIS. Thus, it is more platform well-suited as compared to the others and is the best to use in the web applications.

You do not have to worry that which one to choose, below is some of the information that will help you get to know a little more and help you decide which one to go for.

When it comes to selecting down an option for creating the web applications most of the web application development, developers and companies, puzzle between these two applicants as to decide which certain language for the development of the applications. Taking into consideration the truth, PHP is much cheaper when it is compared to ASP.Net, that is most helpful in forming dynamic websites. PHP is quicker, however, somewhere it is more helpless to exterior threats and ASP.Net is more protected. The bottom line is, that the race between PHP & dot net development will carry on and each of them will fight in the market to offer and more improved and enhanced services.

If you too want to benefit from the PHP development service and the .net website Development company, have reasonably priced yet best feature of web solutions. The best place to search is online. There is a wide competition in the market of the web developers that help you to make your website truly attractive and pleasing. In the end the choice is yours however you should now keep in mind the above differences and opt of any. This will help you to hire a good company for your specific needs and requirements.

Android Apps Vs iOS Apps – Comparing the mobile applications developed on the two biggest mobile operating systems

Tuesday, November 18, 2014

In today's world, people are smartphone obsessed to an extent that they remain stick to their devices round the clock. Even while eating, working or socialising with friends, our eyes are always gazing at the giant screen to check out new notifications from networking apps like facebook or messaging apps like whatsapp. With passing time, people are becoming more dependent on their mobile devices and as a result, mobile application development companies are seeing an exponential growth from recent years due to the unprecedented demand of having an app for every product/service. For almost everything from shopping to studying, gaming, finding a restaurant or planning a trip; we have multiple apps installed in our smartphones to make our day-to-day life easier and comfortable.


Sneak peek into Global Statistics and Industry Insights
While there are many types of mobile applications including Android Apps, iOS apps, Blackberry Apps and Windows Phone Apps, the two biggest players dominating the Mobile OS market are Google’s Android and Apple’s iOS, regarded as the most desirable platforms for developing mobile apps all around the world. If we peep into the app download statistics 2010-2013: Apple VS Android as recorded from Whatech.com and some relevant data collected from different market research firms like Gartner, you’ll be surprised to know that during 2010-2011, the no. of iOS apps downloaded were high(~ 1.45 billion) as compared to Android apps(0.64 billion) while in June 2012, both Android and Apple recorded equal no. of application downloads(~ 3.3 billion). And after that point of time, the no. of Android application downloads kept on increasing exponentially leading Apple by the end of 2013 and now the current scenario is - more than 80% smartphones all over the world are running on Android OS. Also, out of 102 billion apps downloaded in 2013, close to 91% apps were free but still mobile apps development company across the globe, collectively managed to pull US $26 billion revenue amounting to a 44.4% increase on 2012’s US $18 billion.


iOS App Development Vs Android App Development



Creating & Publishing Apps on the App Store – Android Vs iOS 

While Android apps are programmed using technologies like C, C++, Java etc; iOS apps are programmed using Objective-C. Also, Android is an open source platform which means that anyone can tweak the Android SDK by downloading the Android source code for free but on the contrary, iOS is not an open source platform. Not just android apps developers are free to create, deploy and distribute android apps for free but mobile phone users are also free to download Android apps from outside the official Google play store too. However, Google charges a very nominal onetime fee of $25 for developers to publish their apps on the official Play Store, the Android open source SDK is available for all popular platforms like Linux, Mac and PC. However, in case of iOS apps developers, one has to pay $99 per year to get access to the iOS SDK and the right to publish their created iOS apps in the Apple’s App Store. Moreover, the iOS SDK is only available for the Mac platform.

However, if you use app development platforms like Titanium, Appcelerator and PhoneGap that offer “code once run everywhere” feature, you'll be able to easily create apps on a platform and convert it into “native” code for both Android and iOS platforms.

The Bottomline: iOS App Development Vs Android App Development – Which one is the right platform to choose


Apart from overseas, Mobile apps development company in India also offer effective services in both Android App Development and iPhone App Development while producing the best technical outcomes within stipulated timeframes. While most of the mobile application developers prefer to develop apps for iOS before they develop for Android due to technical feasibilities, the bottomline is mobile app developers often get confused as to which platform will suit client’s business better. So, as an experienced mobile app developer from a reputed mobile apps development company, I decided to conclude this write up with a quick comparison while throwing light on the most important aspects that should be taken care of by android apps developers and iOS apps development company while creating mobile apps for any of the platforms.





Android Growth Rate

1. Stability of the Apps and the mobile OS  As an experienced mobile apps development company, if we take into account the stability criteria in mobile app development; Android version 2.3, popularly known as Gingerbread reveals the highest total crash rate ~ 1.7% while other Android versions like KitKat, Jelly Bean and Ice Cream Sandwich have a crash rate of about 0.7%. Some other insights are listed below.

• If we compare Phone versions and Tablet versions of both Android and iOS, tablet versions are less stable than the phone versions.

• Crash rates for mobile apps vary according to the category of the app being created like — Gaming mobile apps are most likely to crash (~4.4% crash rate) while e-commerce carts and shopping apps have the lowest crash rate (~0.4%) as compared to other categories.

• iOS version 7.1 has a crash rate of 1.6% while crash rates for iOS 7.0 and iOS 5 are nearly 2.1% and 2.5% respectively.

• If we look at tablets, many apps are specifically designed for the iPad while Android tablet apps are scaled up versions of Android smartphone apps.

As an example, let me share the example of the popular Instagram app. You might not be aware of the fact that this app started with iOS while its Android counterpart (Android App) was created and launched much later.

2Massive app ecosystem  While popular smartphone apps are usually available for both the platforms, iOS apps have a distinct advantage when it comes to creating tablet apps as compared to the Android apps.

3Facebook and Twitter Integration – Winner iOS  For apps using iOS platform, it is much easier to post updates and share on social networks because these platforms are deeply integrated with iOS as compared to Android.

4Interface Customization – Winner iOS  As an iOS apps development company, we know that iOS apps offer limited customization options for the home screens while allowing only the row icons on the apps

5User Experience – Winner Android  Android apps are highly customizable when it comes to user experience. From home screen icons to widgets, everything can be easily customized in Android as compared to iOS. Apps that can emulate older apps or apps like SwiftKey that can modify the whole Android smartphone keyboard signify that if you’re taking user experience into account, Android Apps would me more feasible technically. Also, Apple offers many restrictions as compared to minimal restrictions by Google when it comes to launching apps on the app store. Moreover, one can also choose to install Android apps apart from the official Google Play store while that’s not the case with iOS apps.

With all these factors in mind, one can easily decide which platform is right according to the type of business their clients are involved in. After all, it’s the work of mobile apps development company to suggest the best platform to their clients like we do here at Dean Infotech – the best iOS apps development company that clients prefer when it comes to mobile app development. Besides iphone app developers, we also have experienced team of skilled Android apps developers who’ve created numerous Android apps successfully.   

Latest Algorithm update by Google - Panda 4.1

Thursday, October 9, 2014

Google, the biggest search engine giant across the globe has already started rolling out the latest Panda Algorithm Update – Panda 4.1- a filter that aims at penalizing poor or low quality content in an endeavour to restrict it from getting higher rankings in the search engine results. As per various sources, Google claimed that depending on the locations, nearly 3-5% of the search queries are going to be affected by this update shortly. Launched on September 25, 2014; Panda 4.1 will be a “slow rollout” expected to fluctuate rankings to a great extent.


Why are we calling it Panda 4.1?

Panda 4.1 is the 27th update introduced by Google ever since it launched its algorithm update by the name of Panda. But, you might be wondering why this new update is introduced with the number 4.1 only. Well, this is because the earlier Panda update that launched in May 2014, just a few months ago was Panda 4.0 and that was a major update by Google. In fact, it affected close to 7.5% of the search queries, the biggest till now. And, since it is very difficult to remember random names, Google decided to number the updates sequentially, just like a nomenclature is used for naming upgraded versions of software. Good, isn't it?

How many Sites are going to be affected by this update?


The big Panda update 4.1 is expected to impact many websites across the web. Nearly 3-5% of the search queries are going to be touched down by the revised algorithm. As per various sources, some sites including yellow.com, exactarget.com, theepochtimes.com, healthcentral.com, office365.com and ehow.com etc have lost considerable amount of traffic(>60%) due to this update. In all, there are more than 100 websites revealed by Searchmetrics who’re seeing a significant loss in their organic SEO visibility making them big time losers. However, there are some websites that are benefitted by this update and have gained a lot of traffic. Some of the biggest lucky winners include hongkiat.com, babble.com, comdotgame.com, mediamass.net, hotelguides.com and yourtango.com. 



So, how different is Panda 4.1 from the earlier Panda 4.0?

Yes, we all know that Panda 4.1 is just a continuation of the previous update Panda 4.0, which was released about 4 months ago in May 2014. But, most of you might be unaware about the fact that Google has completely re-written the Panda algorithm in its previous version- Panda 4.0 and this latest update (Panda 4.1) is just a refreshed version of the same algorithm to filter the thin content from the organic search rankings. One more interesting thing to know is that this newest update will be pulling out some websites from the grey zone (sites hit by the earlier Panda) who have taken serious steps and have corrected the issues with their websites. 


List of Previous Panda Updates

Previously, 26 Panda Updates were introduced by Google before it announced Panda 4.1. Here I have compiled a complete list of all previous Panda Updates -

Previous Panda Update

How to recover from the Panda Effect?


If you’re hit by Panda 4.1 & are seeing a huge traffic drop & low search engine rankings, you must take quick action to recover your website as soon as possible. Here I’m giving some instructions that you can follow to pull out your website from this Google Penalty.



1. Enhance the user experience of your website. This includes improving the navigation to make it easy enough for visitors & search engine crawlers to find relevant information fast. Remove the unnecessary clutter and create a user-friendly layout that pleases search engines as well. 

2. Generate high quality content for your website. Hire professional writers and update all your website content. Also, keep posting relevant content in the form of blogs and make a content calendar to improve the content quality of your website


3. Integrate social media accounts and promote your content within the targeted audience. Allow people to comment, share, like and tweet on what you post by integrating social media icons like Facebook, Twitter, Instagram, Linkedin, Google+ etc. 

4. Reduce the bounce rate of your website. Try to retain visitors for maximum time by engaging them wisely. Make sure people don't leave immediately when they land up on your website. 
After you follow necessary actions, don’t forget to submit a reconsideration request to Google. Ideally, you should get a reply within 1-2 weeks from Google else submit the request again. If Google thinks your website is good enough, you’ll be able to rank even higher amongst your competitors on the search results. 
After you follow necessary actions, don’t forget to submit a reconsideration request to Google. Ideally, you should get a reply within 1-2 weeks from Google else submit the request again. If Google thinks your website is good enough, you’ll be able to rank even higher amongst your competitors on the search results. 





8 BEST PHP FRAMEWORKS FOR DEVELOPING AGILE APPLICATIONS FASTER

Tuesday, September 16, 2014

Undoubtedly, PHP is one of the programming languages which is rocking the development world since the last few years due to its inherent flexibility and comparatively easier learning curve. But, developing perfect agile software applications in PHP has always been a challenging and time consuming task. 

However, if you consider using a framework, things will get much easier and faster. Building complex applications on PHP frameworks will allow you to reuse generic components and also add modules while creating things on a unified structural foundation. 

This not only ensures high-end scalability but keeps your code much organized and allows your software application to evolve with time while facilitating long-term maintenance by complying with latest application development standards. This way, you will be able to look upon the other important aspects of application development, like maintaining consistent functionality and focusing on sustainable high-quality code.

Also Read:  How to Choose the Best Ecommerce Website Design & Development Company

So, here I go with the 8 best PHP frameworks that will help you build agile applications with high-end interoperability, flexibility and robustness. 


1.     Laravel
Perfectly suited for all types of projects and even huge enterprise level applications, Laravel provides a solid foundation of well tested reliable code that works well on MySQL, Postgres, SQL Server and SQLite.
Laravel Perfect Php Frame

Basically, Laravel is a PHP web application framework that is built on top of several Symfony components and aims to facilitate complex web development by making tasks like authentication, routing, sessions and caching much easier with its expressive & elegant syntax. Besides providing easily accessible and most powerful tools to build large and robust applications, Laravel also comes with an inherently expressive migration system along with an inversion control container and integrated unit testing support. 

2.     Codeigniter
CodeIgniter is a powerful framework which is best suited to develop fully featured web applications in PHP. The best thing about this PHP framework is that it doesn’t require any configuration set up and also doesn’t impose any restrictive coding rules on the developer. Featuring a rich set of libraries, elegant toolkit, an extremely simple user interface and a logical structure; Codeigniter offers simplest solutions to the most complex application development requirements while being exceptionally fast. 



Being a designer, if you’re working on template files, Codeigniter is the one and only framework that can prove much more useful as it is based on MVC controller approach and thus allows for great separation between logic and presentation.

3.    CakePHP
CakePHP is a dynamic web application framework that comes packed with powerful features to let you to build sophisticated applications and prototypes rapidly using code generation features. From complex translations to database access; caching to validation and configuration to authentication; CakePHP has many features that are all built-in into the framework itself. 



So, you don’t need to break your head with complicated configurations. Just sync your database with the application framework and you're ready to go. To guide you through the application, CakePHP handles every aspect till the end. From providing a basic organizational structure to dealing with the user’s initial requests, filenames, database tables & final rendering of the webpage; the clean MVC architecture of this framework and built-in tools for validation and protection keeps your application absolutely safe and secure. 

4.     Symfony
Symfony is an all-powerful PHP application framework that significantly speeds up the development and maintenance work of your web application projects. The amazing thing about Symfony is that it doesn’t restrict you to the Symfony application development environment (naming conventions, classes, libraries and PHPUnit) and rather allows you to choose the software components that you want to use in your application. 


This makes Symfony the most flexible framework in terms of usability, scalability, maintainability and upgradability. Not just this, the framework also provides a set of prefabricated components that can be rapidly integrated into your web application so as to ensure you can work effectively to meet the complex requirements of even the most challenging projects.

Besides this, Symfony also gives you the freedom to choose between three versions based on the complexity of your application and project requirements – the complete version (Full Stack) in case you want a complex application; the Brick by Brick version to let you build your own framework according to the functionality needed, or the Microframework if you want to have a specific functionality in your projects.

             5.  Zend Framework 2

Zend Framework 2 is an open-source PHP application framework that constitutes powerful components in the form of a standard library that can be used for developing web applications using the object-oriented code. 


The framework also offers a highly robust supreme performance MVC implementation with an ability to extend easily and adapt to the needs of the complex project requirements through a modular base. Also, Zend Framework doesn’t bind you with any predefined constraints and you can implement anything the way you want to. 

6.     Phalcon
Phalcon is a fully-featured application development framework based on PHP 5 but implemented as a C extension. This is to ensure lower resource consumption and save processor time while delivering high performance. However, to build applications on this framework, you don’t need to learn and use the C programming Language unless you want to contribute to the Phalcon framework extensively and support it. 


Since Phalcon is loosely coupled and all the functionalities are exposed as PHP classes, you're free to use the full application framework or even specific modules as per your requirements. The best thing about Phalcon is - you can download and install it as a PHP module rather than extracting it to a separate directory unlike all other PHP frameworks which makes it a more flexible application framework. 

7.     Yii
Known for its powerful caching support and exclusively designed architecture that work efficiently even with Ajax, Yii is an all-powerful high-performance PHP application framework. From input validation to output filtering and SQL injection to Cross-site scripting prevention; Yii offers high-end security at its best. Based on the solid MVC architecture, the framework helps you develop clean code and model databases more efficiently.  


The framework also packages a set of validators that ensure safe collection of form inputs along with numerous other helper methods and cool widgets. Plus, there is extensive support for writing and running unit and functionality tests to offer efficient error handling. Since Yii is architecture in a way that it can work pretty well with third party code also, you can integrate the external data (data from other frameworks) also into your Yii powered application. 

8.     Aura
Aura is a PHP application framework that constitutes high quality code along with fully decoupled, standards-compliant and independent libraries. The framework takes full advantage of PHP5.4+Each library is self-contained and is hence independently downloadable & can be integrated to use for application development. There are enough libraries to form a full framework and be used for application development. Featuring namespaces, well-tested functions, late static binding and short array syntax; Aura offers cutting edge functionalities that were not available in the older versions of PHP. 

Also Read: Android Apps Vs iOS Apps – Comparing the mobile applications developed on the two biggest mobile operating systems

Top 4 SEO Strategies to Optimize your Website for Greater Traffic

Monday, September 1, 2014

The web is growing more than ever, with more & more businesses launching a website to target customers online. Today, there is hardly any business owner who doesn’t have an online identity. But unfortunately, for a large number of business owners, getting a great website is just more than enough to fetch revenue online. However, what they fail to understand is the importance of getting their business discoverable on search engines, without which their online presence is worthless. That’s where the role of SEO comes in.  

What exactly is SEO??

Search Engine Optimization is basically a technique used by webmasters to optimize their website in order to gain organic search rankings on popular search engines like Google, Bing, and Yahoo for search queries made by people who want to avail any service, buy any product or simply seek some information on the web. 
Seo Service in India

The concept of search engine optimization is not new. In fact, it has been around since mid-1990s, when the first search engines were introduced. But earlier, since there were less no. of people opting to take their business online, the competition was considerably less and all webmasters had to do was to submit the address of a page, or URL to get their website indexed by search engines. But now the scenario is altogether different. With tonnes of websites flooding the web & competing for topmost rankings, the traditional SEO tactics don’t just work. To stand out amongst your competitors, you need to strategise a plan that proves successful in fetching good traffic for your website & eventually helps in raising money for your business.

If you’re still wondering what I’m talking about, let’s take an example, say, from the perspective of a person who searches the web to buy food online via Google. Probably, he or she will end up entering “buy food online” in a search query, or “buy food online in [some place]”. What exactly, Google return is only 10 organic results or some paid advertisements on the top & right of the page. But is there only 10-15 websites offering food online?? No, there are numerous. But do you think a person would really care to look past the first

 
page of Google?? 99% of the people won’t and make an order on the first page itself. Look, how important it is to be visible on the first page itself or else your investment in getting a beautiful website is just a sheer wastage of your hard earned money, valuable time & efforts. This is why everyone owning a business online must take SEO in account parallel to the website development. Again, one should completely avoid outsourcing the project to a digital marketing agency that still practices traditional SEO tactics that are outdated. Today SEO is more than just incorporating keywords & adding Meta tag information. Everyone does that. But intelligent SEO tactics is what that will distinguish you from the rest and make you stand out in the crowd of so many people having their online presence on the web.

While there are already some very well-know SEO strategies out there on the web, I tried to put forth some out-of-the-box SEO tactics that most of you might be missing while optimizing your website. Here we go with the top 4 techniques that can help bring more traffic to your website & eventually skyrocket your ROI. 

Strategy 1 – Use long-tail specific key-phrases instead of keywords
To target more impressions on your site & eventually avoid cut-throat competition, you need to research right keywords relating to your business. Incorporate key-phrases instead of keywords that people are likely to search for when they query something on the web.



For e.g If you own a clothing business that sells dresses for kids, the first keywords that pop up in your mind are “clothes” or “dresses”, which are too easy to have thought by your other competitors. Instead, you should opt for something which is very specific by putting yourself in the place of your customers who are likely to look for a product online. From the perspective of a potential customer, you will figure out that key-phrases like “buy clothes for kids” & “buy dresses for kids” will be more appropriate. Remember, keyword optimization is the first step & if you go wrong here itself, your online business will be dead. 
BONUS TIP - Research key-phrases relevant to your business & rightly to boost your visibility in search results



Strategy 2- Periodically update fresh content on your website

Pleasing search engines is not that easy. You need to get fresh content for your website with appropriate placement of right & relevant keywords in perfect density. This is because website content is the most important thing that stands your chances of ranking higher in search engine results. Google values informative content that it feels can leave a good impact on people. Additionally, you can also set up a blog that brings traffic directly to your website by making a content calendar & regularly post informative content via engaging write-ups.

 Bonus Tip – Always get engaging content for your website that explains your offerings clearly & precisely keeping in mind the target audience.

Strategy 3 – Create a Sitemap for your online presence.

A sitemap is basically an HTML/XML webpage that lists all the pages on your site and is necessary to provide search engines with detailed information about the content of your website. Search engines crawl & index websites via programs called spiders to deliver content in response to search queries made by people on the web. Without a sitemap, indexation will be delayed & you’ll be invisible to the audience out there looking for you. So, all your SEO efforts will go in vain.
Bonus Tip – If you have a website on the most popular CMS – Wordpress, you can automatically get a sitemap created by installing a plug-in called Wordpress SEO by Yoast. 




Strategy 4 – Include Social Media Signals to pull more traffic
Yes, you heard that right. Incorporation of social media signals via introducing widgets of popular networking websites like Facebook, Twitter, Linkedin etc will earn you traffic on your website. This is what we usually call as – off page SEO , wherein you are using social networks to gain traffic via earned media.



 Benefits of social media integration are numerous. Some of which include – increased visibility, increased traffic, improved search engine ranking & the most important one is online reputation that will establish your niche amongst your prospective leads & customers.

Bonus Tip – Get beautiful social media widgets designed for your business & integrate them at appropriate positions in your website. Also, encourage people to share your content & build strong online relationships to educate them about your brand


To summarise, SEO is not a piece of cake that one can have so easily & gain top rankings overnight. It needs constant & considerable amount of effort to stick to the ethical SEO techniques and implement them intelligently. If your online presence is also invisible to your target audience, you can get professional services from Dean Infotech & drain all your worries on us. We have a panel of expert SEO professionals who’ll take care of your online business at competitive pricing.  




 

Most Reading